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EUDIS Coaching Services

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Coaching Packages

The coaching services will be tailored to the needs of SME beneficiaries.

SMEs can benefit from one or more of the following assistance packages for up to a total of 15 days of coaching:

Pre-assistance discovery session

• Review and discuss self-assessment

• Company pre-check together with coach

• Feedback on existing strategic plan, sales strategy, product/pricing, management & team, financials, organisation, culture and compliance

• Fine tune and priorisation of the identified needs

• Revision of the required services

• Define concrete next steps for remaining service delivery




Product/service review and validation

Market research and analysis, including insights into market opportunities, demand, and competition

Estimation of total addressable market

Discovery and refinement of product market fit

User involvement/stakeholder analysis

Business development & strategic partnerships


Development of partnerships with defence contractors and government agencies

Access to public procurement for defence products

Review of government defence plans to secure continuous funding

Corporate Strategy



Definition of company vision and mission

Definition of company strategy for the defence market

Business model review and validation

Alignment of strategy with market needs and government regulations

Goals & KPIs

Action planning

Building and finetuning of business plan

Investment Readiness



Calculation of the business case

Business model development or evaluation (due diligence), including estimation of key financial indicators such as CAPEX, OPEX, revenues, ROI, NPV, etc.

Cost-benefit analysis

Economic and financial risk assessment

Investment concept development

• Definition of fundraising strategy (grants, equity, debt)

Access to finance



Preparation of project for compliance with investor requirements

Identification and liaison with suitable investors

Documentation overview & preparation

Investor pitch and negotiation preparation

Analysis of risks, challenges, and weaknesses of investment proposals

Improving operations and execution capacity


1. Internal Dimension

• Project management

• Operational excellence

• Organisational design and workforce

• Risk management

• Refine procurement processes

2. External Dimension

• Enhance supply chain and logistics

• Outsourcing as a strategic asset

Scaling up and internationalisation


Roadmap for scaling product, service, or technology

Internationalisation readiness

Preparation of internationalisation plan and/or market expansion approach

Assessment and prioritisation of target markets and business opportunities

Analysis of export regulations and policies

Identification of relevant clients and partners in target markets – building relationships with prime contractors and governments

Legal and regulatory advice



Analysis of defence regulatory frameworks and compliance requirements

Technology ethics and regulations

Analysis of applicable standards and regimes, including examples of good practice

Partnerships’ rights and liabilities

Contract review and general legal advice

IP advice: patent, copyrights, design registrations, trademarks, logos, domain names

Analysis and understanding of the IP landscape and definition of relevant IP strategies

Sales and marketing



Marketing and communications strategy and action planning

Definition and refinement of value proposition

Definition of unique selling point

Preparation of project presentation & sales pitch

• Analysis and understanding of the buyer's journey/profile/sales cycle