Pre-assistance discovery session

• Review and discuss self-assessment

• Company pre-check together with coach

• Feedback on existing strategic plan, sales strategy, product/pricing, management & team, financials, organisation, culture and compliance

• Fine tune and priorisation of the identified needs

• Revision of the required services

• Define concrete next steps for remaining service delivery

Commercialisation

• Product/service review and validation

• Market research and analysis, including insights into market opportunities, demand, and competition

• Estimation of total addressable market

• Discovery and refinement of product market fit

• User involvement/stakeholder analysis

Business development & strategic partnerships

• Development of partnerships with defence contractors and government agencies

• Access to public procurement for defence products

• Review of government defence plans to secure continuous funding

Corporate Strategy

• Definition of company vision and mission

• Definition of company strategy for the defence market

• Business model review and validation

• Alignment of strategy with market needs and government regulations

• Goals & KPIs

• Action planning

• Building and finetuning of business plan

Investment Readiness

• Calculation of the business case

• Business model development or evaluation (due diligence), including estimation of key financial indicators such as CAPEX, OPEX, revenues, ROI, NPV, etc.

• Cost-benefit analysis

• Economic and financial risk assessment

• Investment concept development

• Definition of fundraising strategy (grants, equity, debt)

Access to finance

• Preparation of project for compliance with investor requirements

• Identification and liaison with suitable investors

• Documentation overview & preparation

• Investor pitch and negotiation preparation

• Analysis of risks, challenges, and weaknesses of investment proposals

Improving operations and execution capacity

1. Internal Dimension

• Project management

• Operational excellence

• Organisational design and workforce

• Risk management

• Refine procurement processes

2. External Dimension

• Enhance supply chain and logistics

• Outsourcing as a strategic asset

Scaling up and internationalisation

• Roadmap for scaling product, service, or technology

• Internationalisation readiness

• Preparation of internationalisation plan and/or market expansion approach

• Assessment and prioritisation of target markets and business opportunities

• Analysis of export regulations and policies

• Identification of relevant clients and partners in target markets – building relationships with prime contractors and governments

Legal and regulatory advice

• Analysis of defence regulatory frameworks and compliance requirements

• Technology ethics and regulations

• Analysis of applicable standards and regimes, including examples of good practice

• Partnerships’ rights and liabilities

• Contract review and general legal advice

• IP advice: patent, copyrights, design registrations, trademarks, logos, domain names

• Analysis and understanding of the IP landscape and definition of relevant IP strategies

Sales and marketing

• Marketing and communications strategy and action planning

• Definition and refinement of value proposition

• Definition of unique selling point

• Preparation of project presentation & sales pitch

• Analysis and understanding of the buyer's journey/profile/sales cycle